The congruence of SDG communication in formal and informal channels performed by self-titled sustainable companies

Objective – Identify whether companies with substantial aspects related to sustainability and corporate social Responsibility (CSR) high market values are consistent what is presented in reports posts on media. Methodology The virtual communities investigated were based Interbrand rankings, the most valuable brands, Dow Jones Sustainability Index. Twitter was network chosen elements of netnography approach used together content document analysis, addition analysis exploration, support UCINET. Results hashtags adopted by #ClimateChange, #CleanEnergy, #climate, #climateaction, which directly Sustainable Development Goals SDGs. results showed that had communicated their actions SDGs through Twitter. However, some them still do not adequately explore this tool. Limitations/Research implications - As a limitation research, it easy locate publish referring In addition, present reports. Originality use proved be effective obtaining results. This element understood as an essential methodological contribution due its originality communication sustainable actions.